Google Data Analytics Professional Certification Practice Test

What does a metric goal refer to in a business context?

1. A prediction of future trends

2. A measure of qualitative data

3. A measurable goal set by a company evaluated using metrics

4. A non-specific company objective

The correct answer is: A measurable goal set by a company evaluated using metrics

In a business context, a metric goal refers to a measurable goal set by a company that can be evaluated using specific metrics. These metrics provide quantifiable data that helps businesses assess their performance against the established goals. By setting metric goals, organizations can track progress, identify areas for improvement, and make data-driven decisions to enhance overall effectiveness and efficiency. For example, if a company sets a metric goal of increasing sales revenue by 20% within a year, this goal can be measured using sales data collected over that period. The use of defined metrics allows for objective evaluation of success and facilitates strategic planning. The other choices imply either vague concepts or a lack of specific measurable criteria, which do not align with the structured approach that comes with setting metric goals in a business.